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商品編號： 9-714-474 出版日期： 2014/02/07 作者姓名： Van Den Steen, Eric;Lane, David 商品類別： Other 商品規格： 17p 再版日期： 2016/12/05 地域： 產業： 個案年度： 2013 - 2013
商品敘述：
In 2013, Aldi-the world''s 8th largest retailer-planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart''s exit from Germany. Could it compete with Walmart in the US, Walmart''s home market?
涵蓋領域：
Brand equity;Business expansion;Competitive strategy;Customer experience;International business;Market positioning
相關資料：
, (9-714-482), 16p, by Eric Van Den Steen
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